Pixel in the Clutch

We brought the dream team back together to help launch the Pixel 9. 
Raptors wunderkind Scottie Barnes and veteran commentator Jack Armstrong
called every play to show Canada how the Google Pixel 9’s a game changer.

The work was the top tested creative in Google Pixel Canada’s history.
The social campaign broke another record seeing a 2.7 pts lift in consideration.
Way above global benchmarks.

Copywriter: Joseph Thomas
Group Creative Directors: Jacob Greer & Nicole Ellerton